Social media is one of the unique media technology advances. It is a platform where people actively share their thoughts and feelings through words and pictures. Facebook, and YouTube are some names of the most popular social media platforms for business, marketing among its users of India.

According to the Digital 2022 April Global Statshot Report findings, 4.65 billion people are using social media worldwide. That equates 58.7% of the world’s total population, a portion relying heavily on social media as their major information resource.

Social media users are also the heaviest users of mobile devices. It is predicted that the number of mobile phone users are going to reach more than 6 billion worldwide.

Facebook, with 2.7 billion users, is the most popular social media platform in terms of monthly active users. It has been steadily holding off other competitors such as Snapchat, Instagram, and Whatsapp by increasing its user base by 50 percent per year over the past three years.

Its most popular features include messaging and adding friends from your mobile service or Facebook account for an easier communication experience on social media platforms.

The following are the names of popular social media platforms used largely for socializing, business purpose and for marketing:

1) Facebook:

Facebook is one of the popular social media platforms that connect you with people of India and other countries. It has more than 2 billion users, and it’s free to join. The membership is limited to people of a certain age. When it comes to social media, Facebook is the behemoth that revolutionized the way people communicate and connect forever.

Since its establishment in 2004, the organization has seen mind-boggling development despite its early days being filled with turmoil. It has continued to be associated with enormous conflicts.

Facebook is not the most popular name of social media platform in India and other countries, despite its popularity being through the roof. It is somewhat of a surprise to learn that its 25.5 billion monthly visitors are surpassed by YouTube’s 34.6 billion and completely overshadowed by Google’s 92.5 billion.

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2) YouTube

YouTube is a video-sharing social media platform for a business and marketing established in May 2005 as a subsidiary of Google. YouTube has helped millions of people share and enjoy videos, making it one of the biggest media companies. It has a total of 2.29 billion users worldwide that have uploaded over a trillion videos. The platform has also seen incredible growth in video-viewing figures, expanding the number of users by 40 percent in 2017 alone.

On its road to becoming not just the most popular video-sharing social media platform in the world but also the target of an acquisition offer of $1.65 billion from Google, the firm overcame numerous challenges involving technology and the law along the way. This was accomplished by November 2006, just 16 months after the company’s formal inception. YouTube is also the only social media platform for marketing that has retained most of its users after two years.

Pew Research in 2020 found the following information regarding the watching habits of children under 11 in the United States. YouTube has emerged as the main source of online entertainment for children in the country and globally, with over 60% of children under 11 watching videos on YouTube.

YouTube has developed into a culture-defining engine for a new era. Accessible freely, easily, and endlessly it is going to be around for good.

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3) WhatsApp

WhatsApp is a mobile communication social media platform that offers users voice and video calling facilities along with text messaging. WhatsApp began as a private app but later expanded into an open platform where anyone can build on it or even use it without having to pay for the app itself.

WhatsApp’s primary objective was not to become an instant messaging (IM) application; rather, it was only to display “statuses” next to the names of each item in a user’s contact book.

Currently, 2 billion users are active. The app is free to download and has no ads, thus putting it in a strong position against its competitors. WhatsApp is still the undisputed king of messaging apps, and its mobile app is available on Android and iOS.

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4) Instagram

Instagram is a global image and video social media platform for businesses founded by Kevin Systrom and Mike Krieger in April 2009. Instagram has over 1.2 billion active users sharing more than 90 million photos and videos daily.

Systrom was able to convert the app from its original emphasis on luring whiskey and bourbon lovers into something that appealed to a wider audience thanks to an early round of seed investment.

The app is one of the top social networking platforms on the web, with its users having the ability to share images and videos and engage with others through commenting, liking, and direct messaging features.

The app also gives brands a way to connect with their customers for marketing purposes. The term “influencer” was popularised by Instagram, which is credited as one of the platform’s most significant long-term contributions to the field of digital marketing.

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5) Twitter

Twitter is a 140-character limited messaging service that allows anyone to share what they’re doing, thinking and feeling. It is the most widely adopted social media platform where people can easily connect with the world. The platform was introduced in March 2006 by Jack Dorsey, a tech entrepreneur, and Biz Stone.

After gaining popularity quickly, Twitter has over 330 million active users globally. Twitter’s automated news delivery system, What’s Happening, is said to be the most tweeted about event in history.

Twitter is one of the most effective ways for brands to engage with their followers, increasing engagement and raising brand awareness.

The platform has been a great source of information for news and other important topics discussed worldwide.

Twitter users have also been known to be active in their conversations. The service is also a great way for companies and brands to create content that contributes to public discourse, particularly during times of crisis or hectic news cycle.

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Conclusion

In conclusion, social media is the most effective and revolutionary means of connecting with people that have ever been seen. Brands need to invest time and money in social media marketing with a massive audience base.

It is essential to have a strategy that can be used to maximize ROI by developing content that can be effectively shared on social media platforms. This will allow brands to increase sales and revenue on other financial metrics such as brand awareness and engagement rate.

Social media marketing has played a major role in the evolution of marketing today. Thanks to companies such as Facebook, Instagram, and Twitter, organizations can access information they never had before.

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