Is there any way to beat the Instagram algorithm? Well, now we’re going to teach you how to outsmart the Instagram Algorithm. Instagram is a popular social media platform with over 1 billion active users.
And every major social media site is trying hard to replicate its success and gain more users. Well, not this time! This article will show you what to do to survive and outsmart the Instagram algorithm in 2022.
Previously, changes in social algorithms have hampered companies’ organic reach, sending marketers scrambling to better understand and adapt to these changing standards.
This article will examine the current Instagram algorithm change and provide insight into how it works. As the platform’s algorithms evolve, we’ll use specific strategies to help you make the most of Instagram’s organic reach.
How Does The Instagram Algorithm Work?
The Instagram algorithm is a complicated yet sophisticated ranking system that uses several factors to determine your posts’ relevance. The Instagram algorithm is proprietary, and no one knows exactly how it works. However, we do know that the basic elements that makeup Instagram’s ranking system include:
- Engagement with your posts
- Hashtags you use;
- Likes/comments on your posts; and
- Your post’s time on the platform.
To understand more about these elements and help you know how do Instagram algorithm work, let’s look at each of these elements individually.
1) Engagement with your posts
Engagement is a big deal if you’re using organic reach. Engagement is also important if you want people to see your posts. This isn’t surprising if you think about it – the more engagement your posts receive, the more likely Instagram will show them to people who don’t follow you yet.
Instagram uses likes, comments, and the number of times (liked) your post has been screenshotted as engagement indicators. The main mistake most companies make here is to focus all their time on getting a lot of likes but not enough on getting quality followers and meaningful comments on their posts.
2) Hashtags you use
Hashtags work well on just about every social media platform, including Instagram. The more hashtags you use, the more people will be able to find your content on the platform. And since they’re a ranking factor, this is something you want to focus on when it comes to your Instagram strategy.
However, if you’re wondering how many hashtags should be used to reach a target audience on Instagram, the answer is simple: 1-2 hashtags. There is only one exception, though – using 3-4 hashtags in combination with creative copywriting can boost engagement by as much as 12%.
3) Likes/comments on your posts:
The likes/comments element is one of the most important aspects of the Instagram algorithm.
And while getting a lot of likes/comments on your posts is a great way to boost engagement, it’s worth noting that likes and comments have no direct relationship. If you don’t get many comments on your posts, they won’t be featured in the ‘sticky feed.’
So, if you want to increase engagement from someone who has already liked your post (or increased their engagement level), add some more interesting content next time you publish.
4) Your post’s time on the platform:
Instagram’s last element to rank your posts is the amount of time you’ve spent on the platform.
Users who look through their feeds want to see regular content from people they follow. This is why the algorithm likes it when people spend more time on your posts than they do on other people’s posts.
The longer you spend on Instagram, the higher your visibility in what we call ‘your stickiness feed.’ This means that even if someone who hasn’t liked your post sees it and doesn’t engage with it, it will still be pushed to their stickiness feed which can then be shown to other people who have liked your post.
Strategies and tips for outsmarting the Instagram Algorithm
Now that you know more about the Instagram algorithm and how engagement is a big part, it’s time to figure out all the different ways to increase engagement on a post.
And we can tell you from experience that there are plenty of amazing ways to do this. But before we get started, let’s take a look at some strategies & tips that have been proven time and time again by experts.
1) Post regular stories:
Post regular stories to make your Instagram posts look more interesting and valuable to others. Content on stories is shown as soon as it’s ready, which makes them a great way of boosting engagement. They also seem to work well on people who don’t follow you yet.
No matter how the algorithm ranks your content, your stories will always appear at the top of your audience’s feeds, keeping you front-of-mind and easy to reach.
2) Publish more video content:
However, Instagram does not indicate that videos should be given preference over photos. They may give us the impression that everyone is treated fairly, but there are deeper reasons why the video deserves your attention that we’ll get into below.
Keep in mind our earlier discussion regarding attention-grabbing data. There may not be a more effective way to get someone’s attention as they scroll through their feed than with a video since they will start playing immediately for your followers.
Reels and Instagram TV are only two examples of Instagram’s cutting-edge video features. Instagram places a premium on users finding video content easily. Therefore, these formats can appear in the feed and the tabs on user profiles.
It’s not necessary to go all out with your video material. Even small businesses can use time-lapse, behind-the-scenes, or short Reels to attract an audience. What matters is that you are producing a video in some way.
3) Go live more often:
Like Stories, live videos have a quick turnaround, which can attract more attention. This can help encourage comments and likes, allowing your post to appear in the feed more often.
4) Use more captivating captions:
As mentioned above, captions are one of the main factors incorporated into the algorithm. Captions matter because they can increase engagement with your post when someone else sees it by telling a story.
Again, you probably already know this from experience, but here’s a quick recap: users don’t mind scrolling through Instagram to find something beneficial to them. They’ll do it regardless of whether or not you use big words in your Instagram captions.
Share your perspective and make people feel connected with what you’re sharing – this will boost engagement and help the caption stand out.
5) Conduct a contest or give away:
You can create a more engaging experience for your followers by conducting contests and giveaways. The more people like, comment, and share your posts, the higher your engagement on Instagram will be.
Many companies have found that promoting contests and giveaways have increased interest in their products and services.
Contests are a great way to get more people involved with your profile, whether through a certain hashtag or by submitting original content.
These competitions are still happening despite common beliefs to the contrary. Before you launch a social media contest, ensure you have the skills necessary to run one and that you have a firm grasp of the associated legalese. It’s important to leave enough time between contests to maintain interest and think “less is more.”
6) Engage with others on Instagram:
To grow your Instagram presence and reach more people through content promotion, you must engage with others as much as possible. It doesn’t matter how big or small of a platform you’re using – if you want to be successful in promoting yourself as an artist or creating a brand for yourself, you must engage with other users on Instagram.
7) Power of hashtags:
One of the best ways to improve your Instagram engagement is to increase the number of hashtags you post. Include as many different kinds of hashtags on each post as possible, and you will boost your engagement rate. Some research shows that including 3-4 hashtags in combination with creative copywriting can boost engagement by as much as 12%.
8) Post during peak hours:
Instagrammers are more likely to engage with your posts during peak hours. For example, if you want to increase a post’s engagement, you can improve the post’s performance by posting in the early morning or late at night.
As we mentioned before, the Instagram algorithm has many different elements. In the same way that we can’t tell you exactly how they fit together, we can’t tell you exactly what you need to do to have your posts seen the most. But with the above tips, strategies, and insight into how the Instagram algorithm works, you should be able to make it work for your brand or personal account.
Outsmart the Instagram algorithm is a complex and ever-changing system, so this is an ever-evolving guide. Keep abreast of the latest tricks and tips from our Instagram experts, and you will be sure to stay ahead of the curve.
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