Guide to Instagram Analytics: With more than a billion users and approximately 500 million stories posted daily, Instagram is a treasure of interaction for any business.

Still, businesses continually experimenting with various content types and advertisements frequently encounter roadblocks while conceptualizing an Instagram marketing strategy that could offer fruitful results.

Because they don’t pay much attention to only Instagram analytics. Even if they do, most of them do not know how to use Instagram analytics efficiently.

What do Instagram’s metrics disclose? Instagram analytics provides insight into your current Instagram marketing strategy. It enables you to take the required measures to target a specific audience, create better post content, and increase engagement and views on your stories.

This article will explain why using Instagram insights is important, what information can be found in Instagram analytics, and how to leverage Instagram analytics to rejuvenate your Instagram marketing approach.

Why Is Instagram Analytics Important?

With more than 25 million Instagram business profiles globally and more than 200 million Instagram users viewing at least one of these profiles daily, it is evident that companies can find this marketing tactic valuable.

Yet, if you do not know who sees your profile or ads, how your postings are performing, how interesting your stories are, and what worth your account generates, then posting on the platform may be a waste of time.

If you do not regularly evaluate your Instagram stats, you may be:

  • Targeting the incorrect audience.
  • Posting excessively often (or not frequently enough).
  • Attracting irrelevant traffic to your website.
  • One-time use of an ad kind that generated calls.
  • Neglecting references that could lead to future relationships.
  • Posting during less-than-ideal hours or days of the week.
  • In your comments or tales, you lack possibilities for brand involvement.

This is a short summary of what you could do better if you analyzed Instagram data more frequently.

The insights gathered from the data will assist you in optimizing your usage of the platform to generate more value for your brand, which might make Instagram an even more vital component of your online marketing plan. Let’s get into the data without further ado!

How do you access your Instagram Insights on the app?

How to access Instagram insights

Use the Instagram mobile application to access your Instagram business profile. Click the “Insights” button that appears. You will be redirected to the Instagram insights page, which displays your profile’s analytical data in various areas.

However, suppose you are primarily a desktop user who handles tasks on a computer screen. In that case, it can be difficult to peel your eyes away from your mobile device and analyze Instagram information. Fortunately, you can also check your Instagram analytics from your desktop.

Instagram Profile Statistics

You can immediately check your profile’s analytics from the “My Profile” page, where your posts reside.

This page displays insights for the week ahead. You may have viewed your profile insights previously, but you may not have delved into the metrics. Let’s examine what’s available here:

  • The number of times your posts were viewed during the specified period.
  • The number of actions performed on your account.
  • The number of unique accounts that have viewed one or more of your posts.
  • The total number of profile views throughout the week.
  •  The number of times people visited the link to your website on your profile page.
  • The number of times users to your profile page pressed the call/email button.
  • The number of times other users have mentioned you in their stories.

Instagram Audience Statistics

Who is the core audience? I’d wager you are chasing a specific demographic of followers. However, does this correspond with the people who are viewing and commenting on your Instagram posts? A component of your Instagram analytics is dedicated to providing information about your audience.

Here are the most important considerations:

  • Top locations:  This section displays the top five cities and nations where your followers reside.
  • Age range:  What is the age range of your followers? This is an easy method of exploration. Instagram divides it into the following categories: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, and 65+.
  • Gender: A breakdown of your followers based on their gender.
  • Follower hours: A useful statistic that displays the average time of day your Instagram followers are online.
  • Follower days: This section displays the days of the week when your followers are most active.

Individual Post Analytics

Once you’ve determined that the appropriate audience is engaging with your profile, you’ll want to examine each post’s statistics to determine how a particular message engages your audience. This is a good method for determining whether your content engages your viewers.

Here are the available statistics for specific posts:

  • Interactions: These are actions made directly in response to your article. These actions are tracked and logged, such as viewing your profile, clicking a link in your post, or utilizing the call/email button.
  • Discovery:  If you’re as addicted to Instagram as I am, you’ve probably used the discovery tool before. This lets you discover fresh content from accounts you may not be following, and your company account is qualified to feature on this page. Instagram will then tell you the amount of non-following accounts you’ve reached through discovery.
  • Follows: The number of new followers acquired due to a post.
  • Reach: The number of distinct accounts that the post reached.
  • Impressions: Total number of times that your post has been seen. Instagram also categorizes where the post was viewed on the platform, such as from home, hashtags, the profile, and elsewhere.
  • Saves: The number of distinct accounts that have saved your post to their own personal saved folder.
  • Comments: The number of comments made on your post.

Instagram Stories Analytics

Instagram stories are last but not least. You skip out on a big opportunity if you do not publish Instagram stories. This Snapchat-like Instagram option continues to gain popularity, providing you with an additional option to expose your brand to a larger audience or expand the reach of your present audience.

Once your story has gained popularity, you can track the following statistics:

  • The number of times that your story has been viewed.
  • Unique users who viewed your story.
  • The number of times a reader left your story in the middle.
  • The total amount of reactions to a photo or video on your story.
  • The people insights section lists the accounts that have viewed a particular portion of your story.

How to develop your business with Instagram statistics?

What is the use of data if you don’t know how to apply and use it? Instagram analytics are rich in possible insights, but the abundance of data at your disposal may leave you feeling overwhelmed.

Before reviewing your data, it is essential to determine the objectives of your Instagram marketing. Is it gaining more conversions, getting more followers, or building a community?

Which Data Should You Track?

Data we need to track
Data we need to track with Instagram Analytics

That is quite a lot of information on your Instagram stats! Here are some suggestions for what you should prioritize to help you feel less confused by the sheer volume of available statistics.

Before beginning data analysis, it is crucial to understand the platform’s main purpose. Your method to increase website traffic? Perhaps you created Instagram as a platform for customers to exchange ideas. Or perhaps you have a presence on Instagram to increase brand awareness amongst your target market.

Even so, you may have multiple objectives for your account. Some posts may increase brand awareness, while others aim to increase sales. You must know what you’re looking for to utilize Instagram analytics effectively.

Here are three common objectives and the three primary metrics to track.

Also Read, How to Survive & Outsmart the Instagram Algorithm In 2023

Build brand awareness

If you are a new company hoping to make a reputation for yourself or an established firm trying to enter a new market or introduce a new product, Instagram may be the greatest platform to increase brand awareness. This is an excellent objective for this platform, as your target demographic is probably on Instagram.

These are the metrics you should concentrate on:

  • An increase in followers correlates with increased brand awareness (and brand satisfaction!). Your brand resonates with users if you notice a rise in new accounts following you on Instagram. You can increase your following by running advertising with this purpose, working with relevant brands on joint campaigns, and hosting competitions that require entrants to follow your account and like a post.
  • The greater the number of individuals who view your posts and tales, the better! To increase brand awareness, you must ensure that your post, story, and account impressions are also increasing.
  • Reach also measures the number of times your posts, content, and account are viewed. The difference between outreach and impressions is that reach relates to individual accounts, whereas impressions pertain to impressions (not the same account watching your Instagram post multiple times). Improving your Instagram reach is essential for brand awareness.

Generate leads/sales

This is a common objective among marketers. Who wouldn’t want increased sales? There are a variety of Instagram sales-driving techniques, such as running targeted ads and publishing special offers for followers. But how can their success be evaluated?

There are three key metrics to monitor:

  • Website clicks: In your advertisements, blog posts, and social media posts, you’re probably asking readers to make purchases or fill in a form on your website. Keeping track of the number of people who do this will help determine if your efforts are successful.
  • Call clicks: Clicks on phone calls and emails are excellent indications of forthcoming conversions. An increase in these touchpoints is a positive indicator of lead conversion.
  • Follower days/hours: You may optimize your Instagram approach by paying attention to when your audience is more engaged. You can schedule your advertisements to run when your audience members are most engaged, increasing engagement.

Create a community

There is no better place to establish an active community with so much visually appealing, entertaining content on Instagram. If this is your primary objective, you must constantly monitor, respond to, and evaluate the following metrics:

  • Comments: A community has discussions. What better method to accomplish this than through a discussion on your posts? This will also allow you to respond to and interact with community members. Generally, you should never dismiss comments, even if you enjoy them.
  • Story Replies: This is another excellent method for gauging the activity of your community. If you’re attempting to engage your followers and build a community, you should utilize stories. This is a positive sign if your audience takes the time to respond.
  • Engagement: Engagement is crucial for the development of communities. Tracking the engagement of your advertisements, posts, profile, and stories can guarantee that you are making progress toward your objective.

How To See Instagram Analytics

Read how to see Instagram analytics

Conclusion

Now that you understand how valuable each component of Instagram insights is and how you can use them to make your Instagram promotional strategies shine, you should revisit it before implementing a new content plan on Instagram.

Leveraging a third-party Instagram analytics platform like SocialPilot is vital to evaluating a comprehensive analytics collection. Using additional data will assist you in developing a clear and effective Instagram marketing approach.

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