A Complete Guide to the Instagram Advertisement

A complete guide to the Instagram advertisement

So you are interested in spending some money on Instagram advertisements. Like Google, Facebook you can advertise on Instagram too. Then, this guide to Instagram Advertisement is only for you. You are at the best place to get some knowledge on.

Perhaps you have the greatest idea or business which you want to share those ideas or business with the audience in order to leverage more money. That’s why you want to do an Instagram advertisement. Right!.

In order to get maximum return of investment (ROI), you need to specially target the right audience at the right time. 

 As Instagram is the second-best platform after Facebook everyone wants to get more reach. The reach and more business are only possible through the Instagram advertisement maximally (Quickly). 

Talking about Instagram stats as per Statista, Instagram has 800M+ active users and the number is growing in unprecedented ways.

As Instagram has more audience, perhaps the Instagram advertisement can be a boon to your business. So in order to keep that in mind, we have prepared a complete guide to Instagram marketing which is discussed below.

What is Instagram Advertising?

What is Instagram Advertising?

Instagram advertising is a type of method where you can use or mark your post as sponsored content on Instagram. The sponsored content can be targeted to the right kind of audience as well. 

Though there are many reasons to advertise on Instagram that’s why brands or businesses are doing Instagram advertising more often. This helps to boost their website traffic, leads, conversions, brand exposure, etc. 

As Instagram is a visual platform text ad has nothing to do with Instagram rather you must post images or suitable videos that are driven with amazing captions.

The Instagram advertisement was all started in March 2017, A stat reports that approximately 60% of people say that they discover a new product when they visit the platform. Out of which it has been seen that approximately 75% of Instagram users take action over a product as well.

Similar to Facebook ads you have to spend some money in order to get more exposure.

Instagram Advertisement is the best for your business

Talking about the organic reach (freeways of advertising)  to the customers which are relatively slow as compared to the Instagram advertisement (paid ways). So you must focus on the Instagram advertisement to grow your business. 

As Instagram is mostly loved by youngsters aged between 18-29 (55%) so you have more chances to target the youngsters. Apart from that talking about the location, according to Hootsuite most of the users are more from the urban area which is around 32%. So you can easily target your audience based on location and age groups. Apart from that, gender also plays a great role. It has been seen that women are using Instagram more than men.

Similar to Facebook you can target the audience based upon their behavior. As Instagram is growing enormously it is no doubt that it is the right platform for advertising.

How much does Instagram Advertising Cost?

how much does Instagram Advertising Cost

As costs depend upon various factors it is difficult to say the exact right cost for advertising on Instagram.

Actually, the cost of Instagram ads is affected by many factors. According to AdExpresso, they spent around $100million in 2017 and the cost per click ranged between $0. 70 to $0. 80.

It has been seen that Instagram also gets more engagements as costs are associated with it. According to a report it has been found that Instagram ads are a little costlier than Facebook ads. The report claims that the Instagram ads are so high that the average CPM can go up to $5. However, based on your budget you can use your budget strategically in order to leverage more  ROI.

6  Easy Steps for Instagram Advertisement

If you know how to advertise on Facebook then it is super easy for you to run ads on Instagram as well. Actually, Instagram ads are more functional and can be managed by the Facebook ad manager. Apart from that if you don’t know how to advertise on Facebook, don’t worry we will teach you all those things.

Complete guide to set up the Instagram advertisingRECOMMENDED

1. Visit Facebook

First, go to Facebook ad manager by logging in to your account.

2. Set your campaign goals

Before creating Instagram ads, make a campaign goal. Actually, the campaign goal is self-explanatory.

Perhaps the following goals you need to set before starting out the Instagram ads.

  • Reach
  • Brand awareness
  • Traffic
  • Views on video
  •  Conversion
  • Brand awareness

It is the basic goal that one needs to consider so strongly. If you have a brand and can serve the pain areas of your customer then you can tell more about your brands to the audience as well

  • Reach

In order to get more reach and engagements, you have to reach your customers through Instagram stories, video views, etc. Apart from that Instagram ads can get you more reach and engagements.

  • Traffic 

If your goal is to send traffic to your website then this goal must be included on Instagram campaigns as well. You can use the Traffic URL in the bio or stories section as well.

  • Engagement 

Everybody needs engagements. Right! If your goal is to get more engagements then you must use strategies to enhance your engagements as well. However, engagements can be achieved through amazing value-packed content, consistency, interaction by writing some stories, etc.

When it comes to engagements Facebook has a great option as “page engagement” and “event responses” whereas this feature is not available on Instagram. 

  • App installs

 If you want to let people install your apps then you must configure this from the app store.

  • Video view

As video views can grab more attention so you must focus on the amazing video creation and you must invest money in it.

  • Lead generation

If your goal is lead generation then you must consider that. Instagram comes with email, full name, phone number, gender support. So you can easily use them in order to get the details of your audience.

  • Conversions

If your goal is conversion then this goal can make the user take action mode. This setup can be done through Facebook pixels or an app that you want to promote; it will get you more conversions.

3. Configure your target audience

After knowing your goal you must target the audience in an appropriate manner. Actually, this is the most interesting part of Instagram ads.

Genuinely you can target the audience based upon following things

  • Location : You can target any country, region or any part of the world
  • Age: If your audience is from different age groups like youngsters, adults then you must choose it wisely.
  • Gender: You can choose the gender based upon your products too
  • Languages: You can use the language based upon your choose location as well
  • Demographics: Under this you will find a variety of sub categories
  • Interest: You can target the audience based upon their interest. Interests also have  sub-category as well.
  • Connections: You can target the people  by connecting the people to your page, apps or events.
  • Custom audience: This will allow you to upload already saved contacts to connect  with them for more upsells and conversions

4. Choose your placements

After targeting the audience then you can go for placements. If you don’t use this step then  Facebook will show ads on Facebook as well as on Instagram. However, you can select ‘Edit placements’ to choose either  Facebook or Instagram.

5. Set your budget and Ad schedule

After doing all the above things now it’s time to set the budget and schedule the ad. This might be challenging. However, this comes with a trial and error method. First, run a campaign with a small budget then keep an eye on it.  Based upon the audience behavior to an ad then you can go for a budget increase. Apart from that, you can schedule the Ad at any time as well. 

6. Now Create your instagram Ad

After knowing the above points you may have a plan for creating ads. For that, you must have in your mind to produce amazing content through ads. 

Depending upon the objective of your campaign you should create your Instagram Ad. However, you must go for the following Ad formats.

Image feed Ads

This is the most standard Ad format and users see these ads while scrolling through the Instagram feeds. This ad generally contains a single image and appears on Instagram feeds. If you can create this Ad very carefully then that Ad will not display as Ad rather it will look like a Normal post. As a result, users would be happier to see that Ad. 

Requirements to create image  feed Ads

  • Image should be  in JPG or PNG format.
  • Max.  file size : 30MB
  • Min. image width – 600 pixels
  • Text length : Max. 2,200
  • Image ratio : 4:5(min.) &  16:9 (max.)
  • Max . Hashtag : 30 nos.

The objective of this Ad are:

  • Reach
  • Conversion
  • App installs
  • Lead generation
  • Engagement
  • Traffic
  • Store visits
  • Brand awareness

You can use the following call-to-action button

  • Call Now
  • Contact us
  • Get directions
  • Learn more
  • Download 
  • Apply now
  • Book now

Image story Ads

You can go for image story Ads

Requirements

  • Image ratio : 9:16
  • Min. image width : 600 pixels

Objectives

  • Traffic
  • Lead generation
  • App installs
  • Conversion
  • Reach

Call-to-action button

  • Apply now
  • Contact us
  • Book now
  • Download

Video feed Ads

You can create amazing quality videos to promote services

Requirements

  • Max. file size : 4GB
  • Video ratio: 4:5(min) &16:9 (max)
  • Video resolution : 1080×1080
  • Duration of video : 60 seconds
  • Image ratio : 4:5(min) & 16:9 (max)
  • Text length : 125 character Max.
  • Hashtag no. : Max. 30 nos.

Objectives

  • Reach
  • Store visits
  • Brand awareness
  • Conversion
  • Engagement
  • Traffic
  • Lead generation

Call-to-action button

  • Apply now
  • Call Now
  • Book now
  • Contact us
  • Download

Video story Ads

You can create amazing stories for your Instagram

Requirements

  • Max file size : 4GB
  • Video ratio : 9:16(max)
  • Duration of video : 15 seconds
  • Video resolution : 1080×1920

Objectives

  • Reach
  • App installs
  • Traffic
  • Lead generation
  • Conversion

Call-to-action button

  • Apply now
  • Call Now
  • Contact us
  • Book now
  • Download

5. Carousel Ads

Requirements

  • Max file size : 30MB
  • Min. image width : 600 pixels
  • File type : JPG or PNG
  • Image ratio : 4:5 (min) & 16:9 (max)
  • Text length : 2,200 max
  • Hashtag – 30 nos.

Objectives

  • Reach
  • Lead generation
  • Product catalog sales
  • Traffic
  • Conversion
  • Brand awareness

 Call-to-action buttons

  • Book now  
  • Contact us
  • Call Now
  • Apply now
  • Download

 Canvas story Ads

These ads can give an amazing experience

Requirements

  • Min. image width : 400 pixels
  • Min. image height : 150 pixel

Objectives

  • Reach
  • Traffic
  • Conversion
  • Brand awareness
  •  Store visits
  • Video views 
  • Engagement
  • Lead generation

Call-to-action buttons

  • Apply now
  • Contact us
  • Book now

How to make Instagram Ads?

  • Create Ad that represents personality or humanized ads and always don’t go for business ad
  • Make relevant ads to your niche
  • Use proper hashtag in Ads ( Ideally 11-16 nos.)
  • Go for contests effectively
  • Post at peak times

Conclusion

So above are the guide to the Instagram advertisement. So before starting out advertising on Instagram read this full article and implement the ideas.

FAQs

Q. How do you structure an Instagram ad?

A: Read the full article

Q. How do I advertise on Instagram?

A: You can advertise in many ways. However, go through this article and find more.

Q. What are the 5 Instagram Ads?

A: Image feed ad, image story Ads, video feed Ads, video story Ads, and carousel Ads are the 5 Instagram you can go for.

Q. How do Instagram ads work?

A: It can always provide you max engagements if you can create amazing content through ads.

Q. How to advertise on Instagram for free?

A: By creating amazing ads on photos and videos you can advertise on Instagram.

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