In 2023 social media are the best platform to get more business. So it is important for marketers to know the best time to post on all social media platforms. There are so many tools and apps available in the market to schedule your Instagram posts. The tools can make any business seamless and maintain an instantaneous connection with its customers.

To know the trending stories or updated stories everyone is now using social media platforms. So marketers are always in a hurry to reach their audience in order to leverage more money.

Brands or businesses always thrive to sustain or always want to grow their businesses. So brands face lots of competition on social media platforms.

Keeping this in mind, every marketer wants to post the best content on social media. As social media comes with various algorithms it is almost difficult to get more engagements. As far as engagement is concerned one should know the best time to post on all social media platforms including Facebook, Twitter, Instagram, linked in, etc. 

So, we have prepared this article to let you know about the best time to post on all social media platforms. Here to know the best time to post you can look at its statistics. 

Apart from that the best time to post depends upon a variety of industries, locations, types of social media, and different time zones. Don’t worry, here we can give you a fair idea about the best time to post on all social media platforms.

So, let’s start….

1. Best time to post on Facebook

From the stats, the best time to post on Facebook is Tuesday, Wednesday, and Friday from 9 AM to 1 PM. Apart from that the best days to post on Facebook are Tuesday, Wednesday, and Friday. However, the worst day to post on Facebook is Saturday.

As Facebook is the most used social media platform, you must know the best time to post on Facebook.

In the past years, Facebook users have been more active on weekends, late nights, and earlier mornings. These time points can get you more engagements when it comes to Facebook.

Keeping in that mind the times which we mentioned above are based on the US central zone times. In the US, early morning or traditional weekdays had shown maximum significant engagements. This led to a great opportunity for brands to post the content on an international or multi-location strategy. 

The above data may be overwhelming. However, you must use a calendar to create your best time to post. By creating a content calendar you can know the best time manually.

2. Best Times to Post on Instagram

The best time to post on Instagram is Tuesday (11 am to 2 pm), Monday to Friday at 11 am. The best day to post on Instagram is Tuesday. However, Sunday is the worst day to post on Instagram.

Last year in 2020, Instagram came up with amazing features like Reels, enhanced stories, and explore page which makes it the best platform for the Audience as the audience face lockdown due to covid-19. That lockdown further enabled the audience to share their hobbies or connect with their loved ones. So marketers take the most advantage of this lockdown and they use social media effectively to grow their businesses

Like Instagram, Facebook also opened up new horizons for the audience last year. Due to the lockdown, the weekdays saw a greater number of engagements between 11 am to 2 pm. Apart from that, evenings and weekends also showed a larger audience as well.

Frankly speaking, Instagram is the best destination for brands to show their content strategically. So the brands are strongly focusing on creating amazing high-quality photos that grab the attention of the audience.

Like Facebook, in 2020, Instagram also gained more popularity which allows the audience to stay connected on this platform. Instagram also works day and night to experiment with longer content as well which eventually led the marketers to create an amazing audience base on Instagram.

Apart from that from your Instagram analytics, you could know the best time to post on Instagram as well. 

3. Best Time to Post on Twitter

According to data the best time to post on Twitter is Wednesday from 9 am to 3 pm and Tuesday to Thursday (9 am to 11 am). The best day to post on Twitter is Wednesday and the worst day is Saturday.

In 2020, Twitter provides a lot of information regarding covid-19 USA’s presidential election which enabled the audience to stay connected to this platform.

As this platform strongly focuses on various news and information, Twitter saw a flooded audience from all around the globe.

In 2020, Twitter peak times were always on throughout weekdays which allowed the social media influencer to create viral tweets, memes, branding, etc. 

As Twitter has so many great audience base marketers put a strong focus on interacting with their audience which further led them to solve their individual issues in a more convenient way.

However, to know the best time to post on Twitter you have to interact with your audience so then you can actually know your best time to post.

4. Best Time to Post on LinkedIn

According to stats, the best time to post on LinkedIn is Tuesday to Thursday 9 am to noon). The best days to post on LinkedIn are Tuesday and Thursday. The worst day to post on LinkedIn is Sunday. 

It has been seen that LinkedIn engagement was so high throughout the week in the US last year.

As LinkedIn has been made for professionals, professionals are more focused on quality jobs as they lost jobs due to covid-19.

As this platform is made for professionals, it allows more professionals to search for the right content throughout the weekdays.

As LinkedIn is based on recruiting employees of professionals, this platform was the top-notch platform in the last year when it comes to its usage. 

In LinkedIn, marketers can go for direct B2B business while providing so much value to the customers. 

So above are global times to post on various platforms. However, how could you know your best time to post on all social media platforms? 

How to know your own best time to post on social media?

How to know your own best time to post on social media?

As a marketer, you should make your content strategically and effectively to know the best time to post on all social media networks.

Though content can make a huge difference, to know the best times, brands continue their growth in an unprecedented way as more audiences follow the above 4 popular social media platforms.

Followings are the strategy in which you can know the best time to post a lot so you can schedule your post ahead of time.

Go for the scheduling tool

As scheduling tools can post your content automatically to all social media platforms, you must use those scheduling apps as well. However, if you want to know the best time to post on Instagram, there are also some third-party services that you can go for. Those third-party services can get you to know about the post as well as can schedule your posts too. 

By the manual method, or if you can create a social media calendar then you can analyze the best time to post as well.

Bottom line

So these are the above Instagram stats and strategies which you can follow to know the best time to post. If you have the time then go for 3-4 months to research and analyze your content. By analyzing the contents you can easily know the active hours of your audience. However, you can also analyze from Instagram analytics too. 

Apart from that, you can go for third-party services which can give possible data regarding your Instagram insights. 

FAQs

Q. How often should you post on each social media platform?

A: You should post consistently. However, analyze your audience engagement over the content over a period of time to know the best possible time to post.

Q. When should I post on social media in 2023?

A: Though it depends on the type of social media you are using, you can still know the best time to post on all your social media platforms. For saving your valuable time you can take the help of third-party services as well.

Q. What are the best times to post on Instagram?

A: You can easily analyze that from your Instagram analytics.

Q. When should you avoid posting content on social media?

A: Go through this article and you will be able to know the best times to post.