Best time to post on Instagram

Looking for the best time to post on Instagram in 2021?

The best time to post on Instagram largely depends on a variety of factors and of course there are some times on weekdays and weekends where you can easily evaluate your best time by simply figuring out your Instagram analytics. Instagram analytics can get you the data regarding the engagements of your audience, so you can easily get to know the best time.

This article will take you to a clear understanding of how to know the average best time to post on Instagram in the weeks. Apart from that, you will also get to know your unique best time where you can post your content to get more engagements.

According to “Later, an Instagram marketing third party tool analyzed over 35 million global Instagram posts and they figured out is the best time to post on Instagram is at 6 A.M. (in local time).

And when it comes to weekends the best day to post on Saturday and Sunday is 6 A.M.

On the other hand, the posts which were generally published on Wednesday between 10 AM to 4 AM and Thursday between 9 PM to 11 PM showed less engagement rates.

Best time to post on Instagram (Each day)

According to the study of ‘Later’s reports, the best time to post on Instagram are as follows

  • Monday – 5A.M.
  • Tuesday – 6 A.M.
  • Wednesday – 6 A.M.
  • Thursday – 5 A.M.
  • Friday – 6A.M.
  • Saturday – 6 A.M.
  • Sunday – 6 A.M.

Compared to the best time, what about the worst time where posts get low engagements. The worst time to post on Instagram are as follows

  • Monday – 2 P.M
  • Tuesday – 1 P.M.
  • Wednesday – 10 A.M.
  • Thursday – 11 P.M.
  • Friday – 9 A.M.
  • Saturday – 8 P.M.
  • Sunday – 4 P.M.

Those data clearly suggest that the posts which were posted at an earlier time of the day were more engaging than the other time.

Frankly speaking, posting the best content on Instagram when your audience is engaging more is the effective way for Instagram marketing.

Apart from that Instagram algorithm plays a crucial role in getting more engagements. Recently the Instagram algorithm announced that the posts which are posted 30 minutes before audience interaction do not fall in the higher rankings.

So, it is almost a pressurized situation for the content creators as you have to work on many areas to get high engagements.

However, the posts which are being posted earlier in day time somehow fall under less competition as compared to the posts which are posted at the late time of the day.

Additionally, if you are posting the best content in the early morning then actually you are giving more chances of being seen by the audience. So you have to be pretty precise while posting your content.

Best time to post on Instagram (By location)

“Location” is another factor that also impacts the average time to post on Instagram as well.

This is because different regions have different audiences and the behavior of the audience from different locations is almost different from the posts as well.

According to the Later reports, the following are the best time to post on Instagram (by location)

  • UK – 4 AM to 6AM
  • Western Europe – 6PM to 8PM
  • Eastern Europe – 5 AM to 7 A.M.
  • US and Canada (Western) – 12AM to 6AM
  • US and Canada (Central) – 6 AM to 8 AM
  • US and Canada (Eastern) – 4AM to 9AM
  • South Asia and Middle East – 3 AM
  • East Asia and southeast Asia – 11PM to 4AM
  • Australasia – 11PM to 2AM

Though local times are good for posting the contents on Instagram, for best engagements you need to know your personalized best times. Your personalized best times mainly depend upon the unique audience you have.

By doing these types of things you can easily understand the algorithm of Instagram by which you will get more reach and more engagements.

Know your unique best time to post on Instagram

There are some tools and features which you must look at before getting your unique best time.

  • Later , a best third party app which has the ability to calculate the 7 top posting times on Instagram based upon your audience insights.
  • Apart from that Instagram insight can help you to find out your followers location and their active hours. Though you can get a lot more information from analytics still “Later” is one of the most comprehensive solutions to it.
  • You can also manually track your post on Instagram and its performance. But starting with “Later” could be more effective.

Apart from the later, there are other Instagram marketing tools out there. Check out the 7 best Instagram scheduling apps in 2021.

Let’s know how “Later” can make your Instagram journey so easy

If you have already worried enough about understanding Instagram analytics then “Later” is the right platform to start with.

As above mentioned, Later can calculate the 7 top posting times on Instagram (based upon the best performing post from the last month). Later opens a variety of possibilities for you as well.

Another big advantage of “Later” is it can give accurate data of analytics in a more comprehensive way by which you can able to know your audience behavior along with the best time to post on Instagram. 

The quick approach of “Later” also enables you to track the location of your audience and their active hours too. 

To start an easy journey with Later, you have to turn your personal Instagram account into a business account. The Later dashboard also allows you to track key insights about your followers as well. The insights include age, gender, location, language, etc. as these kinds of metrics are pretty effective for content strategy.

Talking about a spreadsheet, a spreadsheet can help you to track engagements over a post that are being posted on different days.

You can start using a spreadsheet by picking different times (at least 5) throughout the week.

If you can use the “Later” then Later can provide you a spreadsheet along with the data regarding your post as well. As a result, you will be able to know the best time to post on Instagram. Apart from that Later can do it for you too.

Once you are able to decide the best time to post on Instagram or when you actually know about the best time to post then you can actively work on content strategy.

Some tips for before posting your content

Some tips before posting on Instagram

You can schedule your post with a global time zone or at your personalized best time to get more engagements. When your post will get more likes, comments, or saves then those posts will engage more and can reach up to higher rankings as well.

The cyclical process goes like this – higher engagement leads to more visibility which further leads to more engagements as well.

Once you find out the best time to post, you can organize your strategy regarding posting your content.

Suppose you get a low engagement on beautiful content on weekends and you want that content to post further on the biggest day or festival day. You can save that content too.

The next thing is don’t miss Reel and IGTV videos as it is another perk of getting high engagements. You can also take the advantage of Instagram stories as well which generally disappear in 24 hours.

The real question is when you should have schedule your content? The answer is when your audience is most active or when you get to know the best time to post on Instagram. Right! For that to get quick results and worry-free marketing, you can use the best third-party app that is Later.


Though without buying any kind of third-party app, you can easily determine the best time to post on Instagram, still third-party apps make things easier.

However, if you still want to stick with the manual posting or want to understand the Instagram analytics then that would be better but it needs more patience and more planning. Finally, it all depends upon you. In our opinion, if you have a small budget you must go for third-party scheduling too.

Frequently Asked Questions

Q. Is it better to post on Instagram at night or in the morning?

A: Though it depends on your audience’s active hour, starting with morning 6 AM is a good choice.

Q. What is the worst time to post on Instagram?

A: On Wednesday or Thursday between 10 AM to 4 PM get your low engagements.

Q. Is it smart to post on Instagram at night?

A: Morning is a good choice. However, at night 8 PM TO 10 PM may be effective.

Q. Is it okay to like your own post on Instagram?

A: Yeah, of course.

Q. Which is the best time to post on Instagram in India?

A: Morning – 6 AM to 8 AM, Evening – 6 PM to 7 PM



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