Best Instagram analytics tools

Are you looking for the best Instagram analytics tools?

Probably after posting so much content on social media you might be frustrated in getting more likes or engagements? And you may be constantly looking for the various metrics found on Instagram analytics to stay ahead of your competitors. 

Sometimes it is very difficult to understand Instagram analytics and creating content according to the audience behavior is really a daunting task.

What if we tell you there are plenty of third-party tools out there which can give a more in-depth analysis of your content in a more convenient way? Yes, there are numerous third-party tools that can make your Instagram journey very easy and relaxing. 

When it comes to marketing on the internet then Instagram is a must-have useful way to do marketing. Though Instagram is very easy to use still one can face many challenges while doing Instagram marketing.

Fortunately, if you can able to know the behavior of your audience and their demographics you can easily tailor all your content pretty easily. 

So to understand the demographics and perfect behavior of your audience we have come up with the following Instagram analytic tools by which using this tool you can get impressive results in a small period of time. 

But before that let’s first understand a bit regarding the best Instagram analytics tools.

What is an Instagram analytics tool?

The Instagram analytics tool is a type of tool in which one can get the overall performance of its Instagram account over a period of time. Moreover, the Instagram analytics tool gives statistical data regarding the content you have posted in different time periods. In short, the overall statistics of different metrics can be analyzed using the Instagram analytics tool.

Metrics like the number of followers, shares, comments, hashtag performance can be analyzed using the Instagram analytics tool. These metrics generally play a huge role in getting more engagements.

Why should we use an Instagram analytics tool?

Why should we use an Instagram Analytics Tool

To stay ahead in the competition and get more engagements we must use Instagram analytics tools. But the main reason is to know the performance of your content, like how your posts are actually performing? or is it as per the taste of your audience or not, etc. 

Though Instagram itself has its own Instagram analytics tool to analyze the overall performance of your account that may not be more convenient than the other top-notch third-party tools. It is because there are plenty of third-party tools which can give you more precise information about your account.

So after getting some ideas regarding the Instagram analytics tools let’s discover some of the amazing third-party tools.

1. Iconosquare

Iconosquare Best Instagram analytics tools

This is one of the leading Instagram analytics tools which can do a lot to the different social media platforms. Moreover, Iconosquare can analyze Instagram, Facebook, Twitter, LinkedIn, Tiktok, etc. 

The Iconosquare has also the ability to give reports regarding demographic information which includes gender, age, location, etc. Apart from that this tool also reports regarding audience reach, the number of impressions as well.

Not only this tool can measure the performance of your posts but also gives a detailed report about content planning and Instagram story performance too. You can also schedule your post using this tool too. In addition to this, you can also get the privilege of analyzing three of your competitor’s profiles too.

Price – $59 per month

2. Social Blade

Social Blade - The Best Analytics Tool for Instagram

This is mostly a free Social media analytics tool and also comes with a premium plan too. This tool is well capable of tracking different social media platforms which include Instagram, Facebook, Twitch, Twitter, Youtube, TikTok, etc.

Though this tool can not give the exact data still it can give some fair data of your competitors.

This tool can give you the data regarding the number of followers you have gained in the past month. You can also able to know your competitor’s followers, their engagement rates, and comments too.

If you are planning to partner with top-notch influencers then this tool can also have the capability to tell you more data regarding the influencers as well.

This tool also comes with a premium plan. The premium plan can give more detailed data regarding the number of followers (alphabetically), media uploads, etc. In particular, you can filter your search if you go premium. The filter can help you in setting minimum and maximum ranges for each metric etc.

Pricing – Mostly free. Premium features start at $3.99 per month.

3. SproutSocial

Sprout Social

This is also an all-in-one social media management tool that can be used by agencies and small and large businesses etc. Apart from Instagram, this tool also supports Pinterest, Facebook, Twitter, LinkedIn, etc.

This tool can help you get accurate analytics too. Apart from that, this tool can also help in publishing too.

SproutSocial is very similar to Iconosquare which can assess the engagements, follower growth, hashtag performance, post that performing best, audience reach as well. This tool also allows you to export the data in Excel format too.

The dashboard of this tool is divided into 3 tabs; Overview, Demographics, and Profiles.

Overview tab gives the data regarding the total number of impressions and engagements etc. The tool can also analyze a competitor’s profile too. Overall this is a good tool.

Pricing – Plan starts at $99 per month

4. HootSuite


This is also one of the best Instagram analytics tools which initially worked as a scheduling tool but later it evolved as one of the leading analytics tools in the market. 

This tool allows you to give real-time results and you can get a more detailed analysis of different metrics. The HootSuite comes with both a free plan and a paid plan. The free plan is also pretty good which allows you to analyze 3 social accounts simultaneously. The free plan mostly includes basic information.

Talking about its paid plan, the paid plan involves a very powerful in-depth analysis where you can get unlimited reports. This tool is best for large businesses and enterprises where they will get more out of it. Moreover, using HootSuite you can easily tailor the content as per the choice of your audience. 

The best part of this tool is it can assess the audience’s comments like whether it is negative or positive. As per the feedback of your audience, this tool can give the best suggestion to create content.

Price- 30-day free trial. The plan starts at $29 per month. 

5. Later’s Instagram analytics tool

Later's Instagram analytics tool

This tool has also set its significance among the different analytics tools, emerging as both analytics and scheduling tool. This tool is pretty cool and can give you more advantages than Instagram’s own analytics.

The tool is very keen on reporting detailed information of likes, shares, engagements, comments, followers, and many more things.

The dashboard of this tool gives the performance of your post straightaway. The tool also has a separate dashboard for the performance of Instagram stories as well. Apart from the scheduling and analytics, it also gives you the data regarding the best time to post as well. Overall it is a good tool and can give more value to your brand.

6. Social Rank

Best Instagram Analytics TOols

This is one of the comprehensive tool which is mostly based on the audience segmentation. This tool is pretty useful for both Instagram and Twitter as well. The tool comes with the most basic and premium plan.

The tool also has the ability to give the data in chronological order and the data could be post performance, audience engagement, impressions and many more things. 

Apart from that, you can also measure your hashtag performance and your audience location as well.

As above mentioned the tool is based on audience segmentation, the tool can categorize the audience into various categories like which followers are your best followers, which followers are your worst followers and which are your active audience etc. 

Price – Varies 

7. Instagram Insights

This is the free tool that is found on Instagram. Instagram insights is also well capable of delivering good reports too. Be it post-performance, various metric performance, audience behavior that all can be analyzed by looking into the Instagram insights. Instagram insights can also let you know the active time of your audience too.

Moreover, we can say this is a good tool but it also has its own limitations. You may not get the more detailed stats but if price is your issue then you can use this tool. This tool somehow can able to give you a good strategy as well.

Price – Free


The above is the best Instagram analytics tools that you can go for. The above Instagram tool will let you know your perfect audience behavior so that you can experiment with various strategies.

The best editor picks Instagram analytics tools are Iconosquare & Sprout Social, HootSuite etc. This tool can give the best possible data to you.

If these two tools upset you from the price point of view then you can also go for social Blade too. Apart from that Instagram analytics tool is also a good free tool found on Instagram itself; is also quite handy for you as well.

Frequently Asked Questions

Q. What are the tools for monitoring Instagram?

A: Iconosquare, Sprout Social are the two best tools for Instagram monitoring.

Q. What is the best analytics tool for Instagram?

A:  Iconosquare, Sprout Social, HootSuite are the best analytics tools for Instagram.

Q. How can I get free Instagram analytics?

A: Use Instagram analytics found on Instagram and the second one is to use Social Blade.

Q. Are there any free Instagram analytics tools?

A: Social Blade is a free Instagram analytics tool that you can go for.